Audience Theories

Reception Theory. This theory suggests that an audience would interpret and dissect a media text in individual ways which may relate to their own social and cultural groups and their own individual experiences. It also suggests that an individuals response to a media text would change depending on influences by family and friends, social class and how they've been taught by people at school i.e teachers. Each audience member would interpret the text in a way they have been taught to. this theory links into our music video because people have been bought up to believe that 'out of the ordinary' people are always sad or depressive, therefore they would interpret anything produce by them as a sad or unhappy mooded text.