30th June 2009

We were shown as a class a variety of film shots and music video's. the ones that we were shown are, Battle Royal a Japanese film about a class of students who have to kill each other. this was shown to us as proof as people can take a chance with film making. We also watched several music video's by Chris Cunningham, two that we watched were, 'come to daddy' by the 'Alphex twins' and 'frozen' by 'Madonna'. Chris Cunningham specialises in weird, out of the ordinary video's for example in 'come to daddy' all the children have the same face, which gives the video a bizarre appeal to it. i thought that this would be quite useful because we wanted the video to be crazy and out of the ordinary in some ways.

Year 13 Induction

For our media project, we have decided to work with brief 1.
 Brief - a promotion package for the release of an album, to include a music promo video, together with; a cover for its release (DVD/CD package) and a magazine advertisement.
Our initial ideas for this would be to write and record a song with 'diabolical dispatch' and then to make the video based around the song. we intend to include some shots of the band members skating and playing (the music within a band practice). video's that inspire our ideas for the video are as follows;
Blink 182 - Rock Show
http://www.youtube.com/watch?v=IWemwyqpIpg
From this video we want to take the idea of having a big crowd of people to cheer on the music, like in the shot taken 1 minute 33 seconds in.
Andrew WK - We Want Fun
http://www.youtube.com/watch?v=49mDdQSwPaA
One thing we want to take from this video is the bounciness of the music. we also would like take the idea of throwing someone into a pool as it adds to the fun element that we want to achieve. we like the idea of getting people to fall over as it shows people that skaters fall over as well as achieving the desired trick. i like the idea that they use on the opening, as in this video they show a mysterious car driving up to the camera, i would like to achieve a similar effect by getting the band members to walk towards the camera.
OPM - Heaven Is A Half pipe
http://www.youtube.com/watch?v=E1QMFOR5wi8
The thing i want to take away from this video is the camera angels from when the skater is skating, and doing tricks on the ramp. i think the angels used are really effective when it comes to showing the height achieved by the skater and the different skills used throughout the video.
Viva la Bam Season 2 - Bam Margera & Crew's Mardi Gras Skate Road Trip Episode Compilation/Montage
http://www.youtube.com/watch?v=mSiy3BW89ro
The inspiration that i have got from this video is more related to the food fights and the mud fights. Also the idea of messing around with the skate boards is also appealing. there is a great shot of a skateboard trick at 3.30 in the video, i would like to be able to get this sort of angle from a trick being performed as it has a great effect.
Anti-Flag - "When All the Lights Go Out" Side One Dummy
http://www.youtube.com/watch?v=iVGw8nMUl-8
the idea that i want to take from this video is the one that you burn your past. in this video there is a slight hint of optimism and the thought of moving on. i want to be able to portray this in our video, the idea of burning the past and moving on and making use of what you have rather than letting it go to waste.

Audience Theories

Reception Theory. This theory suggests that an audience would interpret and dissect a media text in individual ways which may relate to their own social and cultural groups and their own individual experiences. It also suggests that an individuals response to a media text would change depending on influences by family and friends, social class and how they've been taught by people at school i.e teachers. Each audience member would interpret the text in a way they have been taught to. this theory links into our music video because people have been bought up to believe that 'out of the ordinary' people are always sad or depressive, therefore they would interpret anything produce by them as a sad or unhappy mooded text.

Theory

The theory that fits this genre of video is by Leon Festinger, it is the 'cognitive dissonance' theory. The meaning behind the words 'Cognitive Dissonance' is to have an bad/uncomfortable or inconsistent feelings between two things or ideas that contradict each other at the same time (simultaneously). Leon Festinger claimed that people rarely change theory attitudes about something unless they are faced with overwhelming evidence against their view point. This theory suggests that people seek out confirmation of their view points. The reason that i have highlighted this theory is because most people stereotype alternative music such as 'punk/rock' to be depressing and miserably, however this is not the case, and most of the time people need the proof to help them to adjust their attitudes towards the genre. We want our video to be the proof to change at least one persons perception of the genre.
Another theory that might be relevant to my video and the style that it will be is, the 'pluralism audience theory'. which states that different audiences' have different views about the same thing. Audience The main target audience for my music video is people who stereotype 'out of the ordinary' people, people that believe that all groups of people such as 'emo's', 'goths' and 'punks' are all sad people and don't know how to have fun. The purpose of this music video is to show them that they are wrong to judge people like that, and that the video would be sufficient evidence to prove their beliefs wrong. The video isn't going to be aimed at a certain age range however, it may not be suitable for people under the age of 14 as they may think about copying some of the stunts within the video and may end up hurting themselves. i think the video would appeal more to people around the age of 17 to 19 as the people in the video will be roughly that age. They might be able to relate to the video.

Genre

As we are doing a music video based on Alternative music, we want break people's stereotypical ideas about the alternative musical genre. we want to show that not all alternative/punk rock music is sad and depressing. We aim to show people that most alternative music is happy and is about people enjoying life and having fun despite the fact that the may unintentionally hurt themselves in the process, they would still have fun. This links to the Cognitive Dissonance theory because our video would be the evidence needed to persuade people to change their views about this genre of music.
Anti-flag/rage against the machine/Simple Plan/ Sum 41/Blink 182 ... these are just a few of the bands that have previously made music within the genre, 'Punk Rock'. The reasons why we are using these bands as inspiration is because of the speed of which they're music video's are. They have shots that move at a very fast pace and make the video seem more exciting.
The conventions for the 'Punk Rock' genre vary as it is open to different interpretation. The music can vary too, going from bands like rage against the machine to bands such as Betty curse.
However the video itself fits into the action genre. simply because of the action, tricks and stunts that will be involved. One convention of an action genre film is that it would be fast pace. Our music video will be of a fast pace and it will flick from different shots pretty quickly.
A director that has directed several video's that work within the rock genre, is Frank Borin who directed music video's such as 'The Anthem' by 'Good Charlotte'. http://frankborin.com/main.html On this website they is several videos that he has directed that fit to the thing we want to achieve. one of those videos is the anthem.
The generic conventions for a 'punk rock' Video/Music are; Short songs (usually less that two minutes), Fast - edged music, the video's usually express 'youthful rebellion' and usually emphasise the different and distinct clothing styles, the style itself usually emphasises the whole 'do it yourself' idea where as if you want something to happen then you'd do it yourself instead of wanting someone else to do it for you. It also encourages individuality.
Theory
The theory that fits this genre of video is by Leon Festinger, it is the 'cognitive dissonance' theory. The meaning behind the words 'Cognitive Dissonance' is to have an bad/uncomfortable or inconsistent feelings between two things or ideas that contradict each other at the same time (simultaneously). Leon Festinger claimed that people rarely change theory attitudes about something unless they are faced with overwhelming evidence against their view point. This theory suggests that people seek out confirmation of their view points.
The reason that i have highlighted this theory is because most people stereotype alternative music such as 'punk/rock' to be depressing and miserably, however this is not the case, and most of the time people need the proof to help them to adjust their attitudes towards the genre. We want our video to be the proof to change at least one persons perception of the genre.
Another theory that might be relevant to my video and the style that it will be is, the 'pluralism audience theory'. which states that different audiences' have different views about the same thing.
Audience
The main target audience for my music video is people who stereotype 'out of the ordinary' people, people that believe that all groups of people such as 'emo's', 'goths' and 'punks' are all sad people and don't know how to have fun. The purpose of this music video is to show them that they are wrong to judge people like that, and that the video would be sufficient evidence to prove their beliefs wrong. The video isn't going to be aimed at a certain age range however, it may not be suitable for people under the age of 14 as they may think about copying some of the stunts within the video and may end up hurting themselves. i think the video would appeal more to people around the age of 17 to 19 as the people in the video will be roughly that age. They might be able to relate to the video.